DATA PRIVACY POLICY

We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of Alpengasthof Hohe Burg, Christian Salchner. The use of the websites of Alpengasthof Hohe Burg, Christian Salchner is possible without any provision of personal data. However, if a data subject wants to use special business services via our website, processing of personal data could become necessary. If processing of personal data is necessary and if there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the country-specific data protection regulations applicable to the Alpengasthof Hohe Burg, Christian Salchner. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. In addition, data subjects are informed of their rights by means of this data privacy policy.

The Alpengasthof Hohe Burg, Christian Salchner, as the controller, has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to submit personal data to us by alternative means, for example by telephone.

1. Definitions

The data privacy policy of the Alpengasthof Hohe Burg, Christian Salchner is based on the terms used by the European Directive and Ordinance when issuing the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

a) Personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

The data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

e) Profiling

Profiling is any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller

The controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

h) Processor

A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or other body to whom personal data is disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law shall not be considered as recipients.

j) Third party

Third party means any natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process the personal data.

k) Consent

Consent is any freely given specific and informed indication of his or her wishes, in the form of a statement or other unambiguous affirmative act, by which the data subject signifies his or her agreement to personal data relating to him or her being processed.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Alpengasthof Hohe Burg, Christian Salchner

Trins 107

6152 Trins

Austria

Tel: +43 5272 5204

E-mail: info@hoheburg.at

Website: www.hoheburg.at

3. Cookies

The Alpengasthof Hohe Burg, Christian Salchner website uses cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the data subject's individual browser from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified through the unique cookie ID.

Through the use of cookies, the Alpengasthof Hohe Burg, Christian Salchner can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimised for the user. Cookies enable us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The website of the Alpengasthof Hohe Burg, Christian Salchner collects a series of general data and information every time a data subject or automated system calls up the website. This general data and information is stored in the server's log files. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the Internet page from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of an access to our website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, the Alpengasthof Hohe Burg, Christian Salchner does not draw any conclusions about the data subject. This information is rather required in order to (1) correctly deliver the contents of our website, (2) optimise the contents of our website as well as the advertising for these, (3) ensure the permanent functionality of our information technology systems and the technology of our website as well as (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, the Alpengasthof Hohe Burg, Christian Salchner anonymously analyses collected data and information on the one hand for statistical purposes and on the other for the purpose of increasing the data protection and data security of our company so that we can ultimately ensure an optimised level of protection for the personal data we process. The anonymous data of the server log files is stored separately from any personal data provided by a data subject.

5. Subscription to our newsletter

On the website of Alpengasthof Hohe Burg, Christian Salchner, users are given the opportunity to subscribe to our company newsletter. The personal data transmitted to the controller when the newsletter is ordered is specified in the input mask used for this purpose.

The Alpengasthof Hohe Burg, Christian Salchner informs its customers and business partners at regular intervals by means of a newsletter about offers from the company. In principle, the newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for the newsletter mailing using the double opt-in procedure. This confirmation e-mail serves to check whether the owner of the e-mail address as the data subject has authorised receipt of the newsletter.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's e-mail address at a later point in time and therefore serves the legal safeguarding of the controller.

The personal data collected in the context of a registration for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or a change in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter mailing can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

6. Newsletter tracking

The newsletters of Alpengasthof Hohe Burg, Christian Salchner contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Alpengasthof Hohe Burg, Christian Salchner may see if and when an e-mail was opened by a data subject, and which links contained in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixel contained in the newsletter will be stored and analysed by the controller in order to optimise the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. The Alpengasthof Hohe Burg, Christian Salchner automatically regards de-registration from receipt of the newsletter as a revocation.

7. Contact option via the website

The website of Alpengasthof Hohe Burg, Christian Salchner contains, on the basis of statutory provisions, details that enable a quick electronic contact to our company as well as direct communication with us, which also includes a general address for electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data provided on a voluntary basis by a data subject to the controller is stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

8. Routine erasure and blocking of personal data

The controller will process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or where provided for by the legislator of the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by the legislator of the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

9. Rights of the data subject

a) Right to obtain confirmation

Every data subject has the right, granted by the legislator of the European Directive and Regulation, to obtain confirmation from the controller as to whether personal data concerning him or her is being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.

b) Right of access

Any data subject affected by the processing of personal data has the right, granted by the legislator of the European Directive and Regulation, to obtain at any time from the controller, free of charge, information about the personal data stored concerning him or her, and a copy of that information. Furthermore, the legislator of the European Directive and Regulation has granted the data subject access to the following information:

The data subject has a right of access to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in relation to the transfer.

If a data subject wishes to exercise this right of access, he or she may contact a member of staff of the controller at any time.

Purposes of the processing
The categories of personal data processed
The recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular in the case of recipients in third countries or international organisations< /li>.
Where possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
The existence of a right to obtain the rectification or erasure of personal data concerning him or her, or the restriction of processing by the controller, or a right to object to such processing
The existence of a right of appeal to a supervisory authority
If the personal data is not obtained from the data subject: any available information on the origin of the data
the existence of automated decision-making, including profiling, pursuant to Article 22 (1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved as well as the scope and the intended effects of such processing for the data subject

c) Right of rectification

Every data subject concerned by the processing of personal data has the right, granted by the legislator of the European Directive and Regulation, to obtain the rectification without delay of inaccurate personal data relating to him or her. Furthermore, the data subject shall have the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.

If a data subject wishes to exercise this right of rectification, he or she may contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Any data subject affected by the processing of personal data has the right, granted by the legislator of the European Directive and Regulation, to obtain from the controller the erasure without delay of personal data concerning him or her, where one of the following grounds applies and insofar as the processing is not necessary:

If one of the aforementioned reasons applies, and a data subject wishes to arrange for the erasure of personal data stored by the Alpengasthof Hohe Burg, Christian Salchner, he or she may, at any time, contact any employee of the controller. The employee of the Alpengasthof Hohe Burg, Christian Salchner shall arrange for the deletion request to be complied with immediately.

If the personal data has been made public by the Alpengasthof Hohe Burg, Christian Salchner and our company is responsible for it pursuant to Art. 17 (1) GDPR, the Alpengasthof Hohe Burg, Christian Salchner shall implement reasonable measures, including technical measures, to inform other data controllers processing published personal data that the data subject has requested from those other data controllers the erasure of all links to the personal data or to copies or replications of the personal data, unless the processing is necessary. The employee of the Alpengasthof Hohe Burg, Christian Salchner will make the necessary arrangements in individual cases.

The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
The data subject withdraws his or her consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data has been processed unlawfully.
The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data has been collected in relation to information society services offered pursuant to Article 8 (1) GDPR.

e) Right to restriction of processing

Every data subject concerned by the processing of personal data has the right, granted by the legislator of the European Directive and Regulation, to request from the controller the restriction of processing where one of the following conditions is met:

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the Alpengasthof Hohe Burg, Christian Salchner, he or she may, at any time, contact any employee of the controller. The employee of the Alpengasthof Hohe Burg, Christian Salchner will arrange the restriction of the processing.

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
The controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the assertion, exercise or defence of legal claims.
The data subject has objected to the processing pursuant to. Art. 21 (1) GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

f) Right to data portability

Any data subject affected by the processing of personal data has the right, granted by the legislator of the European Directive and Regulation, to receive the personal data concerning him or her, which has been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. He or she shall also have the right to transmit such data to another controller without hindrance from the controller to whom the personal data has been provided, provided that the processing is based on consent pursuant to Article 6 (1)(a) of the GDPR or Article 9 (2)(a) of the GDPR or on a contract pursuant to Article 6 (1)(b) of the GDPR and that the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising the right to data portability pursuant to Article 20 (1) of the GDPR, the data subject shall have the right to obtain the direct transfer of personal data from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

In order to assert the right to data portability, the data subject may at any time contact an employee of the Alpengasthof Hohe Burg, Christian Salchner.

g) Right to object

Any data subject concerned by the processing of personal data has the right, granted by the legislator of the European Directive and Regulation, to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her carried out on the basis of Article 6 (1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

The Alpengasthof Hohe Burg, Christian Salchner shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If the Alpengasthof Hohe Burg, Christian Salchner processes personal data for the purpose of direct advertising, the data subject shall have the right to object at any time to processing of personal data used for such advertising. This also applies for profiling, insofar as this is associated with the direct advertising. If the data subject raises an objection to the Alpengasthof Hohe Burg, Christian Salchner regarding the processing for direct marketing purposes, the Alpengasthof Hohe Burg, Christian Salchner will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out by the Alpengasthof Hohe Burg, Christian Salchner for scientific or historical research purposes, or for statistical purposes pursuant to Article 89 (1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

In order to exercise the right to object, the data subject may directly contact any employee of the Alpengasthof Hohe Burg, Christian Salchner or another employee. The data subject shall also be free to exercise his or her right to object by means of automated procedures using technical specifications in the context of the use of information society services, notwithstanding Directive 2002/58/EC.

h) Automated case-by-case decisions, including profiling

Each data subject concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and that such law lays down appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is made with the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is made with the data subject's explicit consent, the Alpengasthof Hohe Burg, Christian Salchner shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain the intervention of a data subject on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw consent under data protection law

Every data subject concerned by the processing of personal data has the right, granted by the legislator of the European Directive and Regulation, to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may at any time contact any employee of the controller.

10. Privacy policy on the use and application of Facebook

The controller has integrated Facebook components on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos and network via friend requests.

Facebook's operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller of personal data, where a data subject lives outside the United States or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Whenever a data subject accesses one of the individual pages of this website operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE . As part of this technical procedure, Facebook receives information about which specific sub-page of our website is being visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting with each call-up of our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the data subject's respective Facebook account. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The privacy policy published by Facebook, which can be found at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains the setting options Facebook offers to protect the data subject's privacy. Various apps are also available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

11. Privacy policy on the use and application of Google Analytics (with anonymisation function)

The controller has integrated the Google Analytics (with anonymisation function) component on this website. Google Analytics is a web analysis service. Web analysis is the collection, collation and evaluation of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is predominantly used for the optimisation of a website and for the cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the add-on "_gat._anonymizeIp" for web analysis via G

Um unsere Website optimal auf Nutzerinteressen abstimmen zu können, nutzen wir „Google Analytics“, einen Webanalysedienst von Google (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google, LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics verwendet sog. Cookies, die zur Wiedererkennung auf Ihrem Endgerät gespeichert werden, sowie ähnliche Tracking-Methoden zur Wiedererkennung von Endgeräten wie Zählpixel, Device Fingerprinting und Programmierschnittstellen (z. B. APIs und SDKs), um Informationen aus Ihrem Endgerät zu verarbeiten. Hierfür wird Ihrem Endgerät eine zufällig generierte Identifikationsnummer (Cookie-ID/Geräte-ID) zugewiesen. Mithilfe dieser Technologien verarbeitet Google die erzeugten Informationen über die Benutzung unserer Website durch Ihr Endgerät sowie Zugriffsdaten zum Zwecke der statistischen Analyse – z. B. Aufruf einer bestimmten Webseite, Anzahl der eindeutigen Besucher, Einstiegs- und Ausstiegsseiten, Verweildauer, Klick, Wisch- und Scrollverhalten, Betätigung von Schaltflächen, Anmeldung zum Newsletter, Absprungrate und ähnliche Nutzerinteraktionen. Zu diesem Zweck kann auch ermittelt werden, ob unterschiedliche Endgeräte zu Ihnen oder zu Ihrem Haushalt gehören. Zu den Zugriffsdaten zählen insbesondere die IP-Adresse, Browser- und Geräteinformationen, Cookie-ID/Geräte-ID, die zuvor besuchte Website sowie Datum und Uhrzeit der Serveranfrage.

In Systemen von Google Analytics 4 werden keine einzelnen IP-Adressen protokolliert oder gespeichert. Im Moment der Erfassung der IP-Adresse durch Google in speziellen lokalen Rechenzentren in der EU wird Ihre IP-Adresse verwendet, um Standortinformationen zu bestimmen. Anschließend wird die IP-Adresse gelöscht, bevor die Zugriffsdaten in einem Rechenzentrum oder auf einem Server für Google Analytics gespeichert werden. In Google Analytics werden keine genauen Daten zum geografischen Standort bereitgestellt, sondern lediglich allgemeine Standortinformationen wie die Region und Stadt des Standortes des Endgeräts, die aus der IP-Adresse abgeleitet werden. Google wird diese Informationen verarbeiten, um Ihre Nutzung der Website auszuwerten, uns Berichte über die Website-Aktivitäten zusammenzustellen und – soweit wir gesondert darauf hinweisen – um uns weitere mit der Website-Nutzung verbundene Dienstleistungen zu erbringen. Sofern Sie bei einem Dienst von Google registriert sind, kann Google den Website-Besuch Ihrem Nutzer-Account zuordnen undanwendungsübergreifend Nutzerprofile erstellen und auswerten.

Zudem erfolgt eine plattformübergreifende Analyse des Nutzungsverhaltens auf Websites und Apps, die Google Analytics 4 Technologien nutzen. Dadurch kann das Nutzungsverhalten in unterschiedlichen Umgebungen gleichermaßen erfasst, gemessen und verglichen werden. Dabei werden z. B. automatisiert Scroll-Events des Nutzers erfasst, die ein besseres Verständnis für die Nutzung von Websites und Apps ermöglichen sollen. Hierfür werden unterschiedliche Cookie-IDs/Geräte-IDs für verschiedene Endgeräte verwendet. Im Anschluss werden uns anonymisierte und nach ausgewählten Kriterien erstellte Statistiken über die Nutzung der unterschiedlichen Plattformen bereitgestellt.

Mithilfe von „Google Analytics 4“ werden automatisch Zielgruppen für bestimmte Cookie-IDs/Geräte-IDs oder mobile Werbe-IDs erstellt, die später für die individualisierte werbliche Ansprache verwendet werden. Als Zielgruppenkriterium kommen z. B. in Betracht: Nutzer, die Produkte angesehen, aber nicht einem Einkaufswagen hinzugefügt haben oder einem Warenkorb hinzugefügt, aber den Kauf nicht abgeschlossen ODER Nutzer, die bestimmte Artikel erworben haben. Dabei umfasst eine Zielgruppe mindestens 100 Nutzer. Mithilfe des Tools „Google Ads“ können sodann interessenbezogene Werbeanzeigen in Suchergebnissen ausgespielt werden. Ebenso können Nutzern von Websites auf anderen Websites innerhalb des Google Werbenetzwerks (in der Google-Suche, auf „YouTube“, sog. „Google Anzeigen“ oder auf anderen Websites) wiedererkannt und auf Grundlage der festgelegten Zielgruppenkriterien zugeschnittene Werbeanzeigen präsentiert werden.

Rechtsgrundlage für die Verarbeitung ist Ihre Einwilligung nach Art. 6 Abs. 1 S. 1 lit. a) DSGVO. Google verarbeitet die Daten zum Teil auch in den USA. Für einen Datentransfer in die USA existiert kein Angemessenheitsbeschluss der EU-Kommission; die Übermittlung in die USA erfolgt auf Grundlage Ihrer Einwilligung nach Art. 49 Abs. 1 S. 1 lit. a) DSGVO. Ihre Daten im Zusammenhang mit Google Analytics werden spätestens nach vierzehn Monaten gelöscht. Weitere Informationen zum Datenschutz bei Google finden Sie unter: http://www.google.de/intl/de/policies/privacy.

Ein Widerruf Ihrer Einwilligungen in die Verarbeitung und den Drittlandtransfer ist jederzeit möglich, indem Sie den Regler in den „Einstellungen“ des Consent-Tools zurückschieben. Dabei wird die Rechtmäßigkeit der aufgrund der Einwilligung bis zum Widerruf erfolgten Verarbeitung durch den Widerruf nicht berührt.